Google BigQuery helped Aniview to completely transform its data analytics offering. Thanks to Google’s competitive pricing and low maintenance, Aniview reduced its data platform costs by more than 70%, when compared to the costs of its previous solution. Google’s serverless environment and ability to scale meant that Anivew could ramp up its compute power as needed and query huge datasets in just seconds, which was a heavy reduction compared to the previous data platform. Aniview’s new data platform was so powerful that it could now provide real-time performance metrics and analyze past data on an unprecedented scale, generating new insights that simply weren’t possible before.

“We wanted to explore three months of data with more than 20 dimensions. An aggregated report would generate tens of billions of rows,” says Roy. “Before, we couldn’t even probe this kind of data, but now we can query it very quickly.”

The ease of use of Google BigQuery also means that Aniview has been able to distribute some of its raw performance data to clients, and help them create custom tools for themselves. In addition to the cost savings, performance gains, and promise of new insights, GCP has helped Aniview concentrate on doing what it does best.

“Before, it was the database that managed us,” says Roy. “Now, with GCP, we manage the database. It’s allowed us to focus on our products and deliver the best solutions to our customers.”