Meet JOKR
JOKR is a rapid grocery delivery startup founded in 2021 that achieved remarkable growth, crossing the $100m annualized revenue run-rate mark in under ten months and reaching unicorn status by December 2021. With development teams in New York, Tel Aviv, Berlin and São Paolo, JOKR maximizes efficiency by running operations on Google Cloud and leveraging Software-as-a-Service solutions. The company's VP Technology Jens Wübbenhorst explains their approach: 'We try to use managed services as much as possible – with the idea in mind that there are people who have these technologies under control, so we don't need to run them on our own.'
The Challenge
JOKR's success depends on accurate location services through Google Maps Platform for their AI-powered delivery app. As a premier service, Google Maps Platform requires considerable expertise to avoid cost overruns while ensuring optimal performance. The company needed to monitor costs closely while maintaining the personalized customer experience that drives their rapid delivery business.
The Solution
DoiT provided specialized guidance on Google Maps Platform performance and cost optimization. Tony Braun, DoiT's Location Services Specialist, helped JOKR optimize their usage of Geocoding API, Place Autocomplete, Mobile Dynamic Maps, Maps Javascript API, and Distance Matrix API. DoiT also provided rapid support for critical issues and guidance on technology choices across Google's product suite.
Results
- Achieved 75% reduction in Google Maps Platform costs while maintaining quality customer experience
- Received critical support within 20 minutes during urgent situations
- Gained access to cross-platform expertise for Google Cloud, Google Maps, Google Workspace and Looker
DoiT solved JOKR's problems across a range of issues and products – and solved them quickly. It's reassuring that we always have someone who really knows about these products. We can't afford downtime, so having someone who can jump on a call and talk things through is super helpful.
Jens Wuebbenhorst, VP of Technology, JOKR
Global Expansion with Optimized Costs
As JOKR focuses on the Latin American market where operations can be more cost-efficient, Google's global standardization capabilities have proven invaluable. The company doesn't need to build everything from scratch, instead leveraging Google's broad service portfolio. Jens notes the ongoing challenge: 'Finding the right tools and coming up with meaningful, scalable solutions traffic-wise and cost-wise is one of the big challenges. Google Cloud gives us a broad variety of services, and with DoiT as our partner, we can really make use of them.' This partnership has enabled JOKR to maintain their rapid delivery promise while operating efficiently across multiple markets.
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