As Superbet searched for a digital partner to help it manage its cloud spend, it was impressed with DoiT’s willingness to offer advice before the companies had begun a formal working relationship.

“DoiT really went out of its way to enable us to begin saving before we had started the full collaboration,” says Kovacic. “It offered insight into how its support works and what to expect, without charging upfront fees, meaning there was significantly less risk than with other competitors.”

Superbet also found DoiT’s knowledge of the cloud landscape useful to help it understand what was available on the market. These initial conversations led Superbet to implement DoiT Flexsave™ in March 2023, before beginning a full partnership later that year.

Automated savings with Flexsave

With Superbet needing to keep 25% of its AWS EC2 workloads flexible to allow it to scale its usage up and down, DoiT recommended Flexsave to generate automated savings while remaining flexible. Flexsave automatically manages this 25% of Superbet’s EC2 workloads, identifying compute instances that are not covered by existing commitments, and applying discount rates wherever they apply. In this way, Superbet is able to remain flexible with its cloud usage, while ensuring that it pays the best available price for its compute instances, all without having to spend time manually searching for discounts.

Building more efficient cloud architecture

Superbet and DoiT then began optimizing its cloud usage, focusing on removing the inefficiencies in its architecture that stemmed from the company’s rapid growth. Part of the problem was a lack of visibility into which aspects of its cloud infrastructure were costing more than they should and where they could increase efficiency.

“When you start working with the cloud, there are a lot of services you can use, and you don’t always know how they are being billed,” explains Renato Klarić, Technical Program Manager, Superbet. “DoiT helped us understand the most common mistakes in the cloud, such as incurring costs from enabling services and then forgetting about them.”

By helping Superbet to identify services that it was paying for unnecessarily, such as unused discs and unneeded AWS CloudTrail accounts, DoiT Cloud Reliability Engineers (CREs) helped Superbet to reduce its overall cloud expenditure.

Understanding cloud costs with the DoiT console

A key part of Superbet’s FinOps journey with DoiT centered on its use of the DoiT Cloud Analytics to help it gain clear, granular visibility of its cloud costs. With Cloud Analytics, Superbet is able to spot and understand rising costs as they emerge, as opposed to reviewing and trying to control them after the event, helping it to quickly identify savings and take action.

With Attributions, for example, Superbet can allocate cloud costs to relevant departments and projects to understand how money is being spent, and identify trends in expenditure to keep costs under control.

“DoiT’s long-term view on how to approach cost savings – get visibility, optimize, govern – resonated with what we were doing at the time,” says Klarić. “DoiT introduced us to its technology and explained how everything works, and we were able to get clear visibility of our costs to see where we could save.”

Two teams, one common goal

Superbet’s work with DoiT now extends beyond cost optimization into cloud management, with DoiT CREs helping Superbet to get the most from its cloud infrastructure. Now, when Superbet is making decisions around its architecture, such as the best use of containers on AWS, or the most appropriate databases for its business needs, it consults with DoiT CREs for insights on the best approach.

“When we speak with DoiT CREs, it’s like they’re part of our team,” says Klarić. “They’re available, they’re down to earth, and they give us direct, common sense advice. They really help us to understand the issues and how to solve them.”