Promptly saves $600K and ships AI in weeks
- $600K
- Annual cloud cost savings
- 3 months
- of engineering time saved
DoiT's Cloud Intelligence platform drove RDS right-sizing, a Reserved Instance strategy and unified visibility across 25 AWS accounts.

Amazon Aurora clusters sat at the core of the platform's data layer, but they ran on Standard Storage configurations that didn't reflect actual I/O patterns. RDS instances were provisioned for peak load rather than tuned to everyday usage. The gap between what was provisioned and what was needed translated directly into unnecessary spend, month after month.
Without a structured approach to analysing usage patterns, that spend was effectively invisible. The team knew inefficiency existed somewhere in the estate. Pinpointing it, and knowing what to do about it, required expertise they didn't have in-house.
Tracking what ran where across 25 AWS accounts was a manual, error-prone process. In accounts being wound down and deprecated, new resources could appear without anyone noticing. For a team managing cost accountability across a complex estate, that blind spot carried real risk: untracked resources meant untracked spend and potential compliance exposure.
Each challenge was manageable in isolation. Together, they pointed to a team that needed both a smarter platform and an extended technical partner, one with the specialist depth to complement what an in-house team at this scale and pace can carry alone.
DoiT engaged the Luxury Escapes platform team through its Cloud Intelligence platform, pairing intelligent tooling with hands-on engineering expertise. For Chiamaka's team, the difference wasn't just what DoiT could see. It was what DoiT did with what it saw.
DoiT's Forward Deployed Engineers and Customer Success Manager analysed daily RDS usage patterns and performance metrics across the Luxury Escapes estate, building a picture of how workloads actually behaved rather than how they were assumed to behave. That analysis identified clear opportunities to right-size instances and shift to a Reserved Instance model calibrated to real demand.
The outcome was a tailored strategy that now covers 70% to 80% of Luxury Escapes' Aurora RDS workload, delivering approximately $7,000 to $8,000 in direct savings. DoiT's engineers went further, reviewing Aurora cluster storage configurations and identifying specific workloads where a shift to I/O Optimized storage made both performance and cost sense. A configuration detail most teams would overlook became a compounding efficiency gain.
With the Reserved Instance strategy in place, Satyam Gupta, introduced CloudFlow to give the team the tools to monitor and protect that investment. Through automated reporting in CloudFlow, Chiamaka's team gained visibility of Reserved Instance expiration dates and utilisation rates across the estate, allowing it to act ahead of expiring commitments rather than discovering them after the fact.
CloudFlow also addressed a broader governance challenge. For a team previously context-switching between 25 separate AWS accounts, it provided a single, unified view of what was running across the entire estate. Automated alerting meant that new resources created inside a deprecated account triggered an immediate notification, turning a process that had relied on manual checks into a controlled, auditable workflow.
Satyam checked in with Chiamaka's team multiple times per sprint, surfacing new platform capabilities and providing active support through the App Mesh migration and ongoing Aurora cluster work. When the team hit problems that needed specialist knowledge, Satyam connected them with the right DoiT engineers quickly. Cost attribution was configured across teams and services so anomalies could trace back to their root cause without delay.
What I really like about DoiT's approach is that you're very hands-on and proactive. Satyam would ping me a few times a sprint, letting me know about the most current features, checking in on how things are going. When we are going through a peak time, that proactiveness makes a real difference. Satyam always comes through whenever we need support and helps us leverage the right experts to get us where we need to be.
Chiamaka Ibeme, Engineering Manager, Platform
Luxury Escapes isn't slowing down, and the platform team's ambitions for the AWS estate reflect that. Over the next 12 months, the focus shifts from establishing the FinOps practice to deepening it. CloudFlow's resource visualisation and governance capabilities have more to give, and Chiamaka's team plans to expand how they use them as familiarity with the platform grows.
The AWS App Mesh migration continues with active support from DoiT's engineers. Further Aurora storage optimisation work remains in the pipeline. And as the platform adds accounts, services and spend, the partnership model that made the first wave of results possible scales with it.
For Chiamaka, that continuity matters as much as any individual outcome. A partner who shows up every sprint, knows the estate and brings the right expertise at the right moment isn't a vendor. It's infrastructure for the team itself.
Luxury Escapes gives travellers access to curated premium holidays across the Asia-Pacific region and beyond. When a customer books through the platform, they're trusting it to handle everything: finding the right experience, processing payment and personalising what comes next. That trust depends entirely on a technology platform that performs reliably at scale.
Chiamaka Ibeme, Engineering Manager for Platform at Luxury Escapes, carries much of the responsibility for that reliability. Her team owns the infrastructure, developer experience, DevOps, CI pipelines and security underpinning the full customer journey. As the business grew, so did the complexity of the AWS environment they managed, spanning 25 accounts and a diverse set of services including Amazon Aurora, Amazon ElastiCache, Amazon OpenSearch Service and AWS App Mesh.
Chiamaka knew the estate needed more rigour. Cloud spend had reached approximately 500,000 Australian dollars per month, and the tools and processes her team relied on weren't built for an environment of that scale. Without better visibility and tighter governance, cost could quietly spiral while engineering attention stayed focused on delivery.
"The goal," she says, "was to stay on top of our cloud costs and make sure it doesn't go out of proportion."
Explore how DoiT Cloud Intelligence and ClodFlow help teams improve visibility, governance, and unit economics across cloud environments.
What I really like about DoiT's approach is that you're very hands-on and proactive. Satyam would ping me a few times a sprint, letting me know about the most current features, checking in on how things are going. When we are going through a peak time, that proactiveness makes a real difference. Satyam always comes through whenever we need support and helps us leverage the right experts to get us where we need to be.
Chiamaka Ibeme, Engineering Manager, Platform
SELECT has made important cost data readily accessible. I will often pull it up during engineering design reviews so we can quickly evaluate cost impact and projections and factor that into our design decisions.
Douglas Zickuhr, Senior Data Platform Engineer at Personio
I love clicking through SELECT to understand how our environment and workloads are evolving. I probably check it every day. It's coffee and SELECT for me every morning.
Ian Fahey, Senior Analytics Engineer at Loop
You guys have the best UI experience that I've had of any software. It's like you just read my mind where, like, oh, I wish I could click there. Oh, I can
Diana Koshy, Sr. Director of Data Engineering at Kargo
SELECT feels like exactly what Paul and I would have built if we had locked ourselves in a room for 18 months to create our ideal monitoring solution.
Devin McGee, Data Engineering Lead at Home Chef
SELECT dramatically lowers the cognitive load to understanding Snowflake costs. I'm able to sit there and easily understand what's driving the cost. Not to blow smoke up your ass, but it's just so easy to do in your platform
Blake Baggett, Head of Data Operations at Entain
One of the most helpful cost rituals we've setup from SELECT is the weekly spend digest sent to Slack. I can start high level and ensure things are in check. If not, I can very quickly drill down into specific workloads which may have driven the cost spike and remediate them before they become a bigger issue.
Michael Revelo, Manager of data and analytics engineering at ClickUp
Through SELECT's automated savings feature and deep cost visibility, we were able to instantly lower our Snowflake spend by over 40% and achieve a 20X ROI on our SELECT investment.
Skyler Chi, SVP, GTM Productivity & Excellence at Exiger
Our costs had jumped up 3X as we scaled, so we're talking about 60% savings in Snowflake spend after adopting SELECT.
Edward Mancey, GTM Lead at Synthesia
DoiT was a true partner, not a vendor. They helped us understand the problem, refine the vision, and build something production-ready far faster than we could have on our own. Their expertise, responsiveness, and commitment made all the difference.
Dr. Anish Kapur, Founder & CEO, Promptly
DoiT's Customer Success and Forward Deployed Engineering teams work very closely with us. The regular sessions with our CSM keep us focused on the right priorities, and the FDEs provide the deep technical guidance we need to validate decisions and optimize our environment. That combination has been genuinely valuable for us.
Alexander Lundberg Santos, Platform Engineer at Extenda Retail
When we started working with DoiT, we deployed Flexsave to save time and reduce complexity. We still use it today. But what really stands out is the expert support. Having someone to collaborate with on deep cloud cost topics, someone who really understands the nuances, is incredibly valuable.
Jesper Terkelsen, CTO at Monta
DoiT's Cloud Accelerator turned our AI idea into a shipped product, saving at least three months of development and delivering reliable, explainable insights our customers trust.
Scott Desgrosseilliers, CEO and co-founder, Wicked Reports
Let us show you what ships this week.