Lusha Cuts Cloud Costs 18% on AWS
DoiT Cloud Intelligence and Flexsave deliver real-time visibility, team-level cost allocation, and compute savings across Lusha's AWS environment.
Meet Lusha
Lusha is a growing challenger in B2B sales intelligence. Founded in 2016, the Boston-based data broker has built itself up to become a major lead engagement platform for over 1.5 million users. Its cloud-native platform offers over 100 million business profiles to help sales and recruitment professionals find their next prospects and candidates. Lusha offers a competitive alternative to larger incumbents in the sales intelligence space by offering highly accurate, reliable data through an intuitive, easy-to-use dashboard.
The Challenge
Lusha faced rapidly increasing operational complexity managing AWS workloads across multiple teams. The company struggled to maintain predictable unit economics on cloud expenditures while investing in new machine learning and AI features. They needed a single, shared, real-time view of costs to better link usage to business decisions and support their growing infrastructure needs.
The Solution
DoiT conducted a comprehensive assessment of Lusha's environment and onboarded them on DoiT Cloud Intelligence for real-time visibility. The solution included implementing Flexsave for Compute for cost optimization, mapping cloud spend across 10+ teams using DoiT Allocations, and building team-specific reports with DoiT Cloud Analytics. DoiT also provides ongoing cloud expertise through monthly meetings and proactive optimization support.
Results
- Reduced cloud spend by 18%, saving hundreds of thousands of dollars across EC2, RDS, and SageMaker
- Improved cost predictability and governance across 10+ technical and security teams
- Enhanced operational confidence with faster customer support response times
- Gained single, shared, real-time view of cloud resources and costs
The personalization of the process is what sets DoiT apart. They learn about Lusha, understand our pain points, and tailor their approach. It's a partnership. At the end of the day, it's the people who make the difference.
Amir Daniely, Director of DevOps at Lusha
Ongoing Partnership
Lusha also leverages DoiT's cloud expertise to keep its environment well-architected and governed while optimizing its infrastructure. By collaborating closely with the DoiT team, Lusha leverages tailored guidance and intelligent technology that helps streamline operations and ensure a well-architected, scalable cloud environment. This partnership empowers Lusha to proactively address challenges, drive efficiency, and unlock the full potential of its cloud investment. Lusha's engineers meet with DoiT monthly to exchange feedback and insights aimed at improving infrastructure. Additionally, when specific issues arise, DoiT proactively engages with Lusha's team to explore potential optimizations.
Innovation Support
Lusha has also begun experimenting with new AI-based technologies, which DoiT supports through co-design, prototyping, and architectural guidance. DoiT gives Lusha's team access to its cloud architects, who can help them ideate and prototype tools or services they can then test and iterate on.
See how DoiT helps cloud teams control spend
Explore how DoiT Cloud Intelligence helps teams improve visibility, governance, and unit economics across cloud environments.
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What they say
What I really like about DoiT's approach is that you're very hands-on and proactive. Satyam would ping me a few times a sprint, letting me know about the most current features, checking in on how things are going. When we are going through a peak time, that proactiveness makes a real difference. Satyam always comes through whenever we need support and helps us leverage the right experts to get us where we need to be.
Chiamaka Ibeme, Engineering Manager, Platform
SELECT has made important cost data readily accessible. I will often pull it up during engineering design reviews so we can quickly evaluate cost impact and projections and factor that into our design decisions.
Douglas Zickuhr, Senior Data Platform Engineer at Personio
I love clicking through SELECT to understand how our environment and workloads are evolving. I probably check it every day. It's coffee and SELECT for me every morning.
Ian Fahey, Senior Analytics Engineer at Loop
You guys have the best UI experience that I've had of any software. It's like you just read my mind where, like, oh, I wish I could click there. Oh, I can
Diana Koshy, Sr. Director of Data Engineering at Kargo
SELECT feels like exactly what Paul and I would have built if we had locked ourselves in a room for 18 months to create our ideal monitoring solution.
Devin McGee, Data Engineering Lead at Home Chef
SELECT dramatically lowers the cognitive load to understanding Snowflake costs. I'm able to sit there and easily understand what's driving the cost. Not to blow smoke up your ass, but it's just so easy to do in your platform
Blake Baggett, Head of Data Operations at Entain
One of the most helpful cost rituals we've setup from SELECT is the weekly spend digest sent to Slack. I can start high level and ensure things are in check. If not, I can very quickly drill down into specific workloads which may have driven the cost spike and remediate them before they become a bigger issue.
Michael Revelo, Manager of data and analytics engineering at ClickUp
Through SELECT's automated savings feature and deep cost visibility, we were able to instantly lower our Snowflake spend by over 40% and achieve a 20X ROI on our SELECT investment.
Skyler Chi, SVP, GTM Productivity & Excellence at Exiger
Our costs had jumped up 3X as we scaled, so we're talking about 60% savings in Snowflake spend after adopting SELECT.
Edward Mancey, GTM Lead at Synthesia
DoiT was a true partner, not a vendor. They helped us understand the problem, refine the vision, and build something production-ready far faster than we could have on our own. Their expertise, responsiveness, and commitment made all the difference.
Dr. Anish Kapur, Founder & CEO, Promptly
DoiT's Customer Success and Forward Deployed Engineering teams work very closely with us. The regular sessions with our CSM keep us focused on the right priorities, and the FDEs provide the deep technical guidance we need to validate decisions and optimize our environment. That combination has been genuinely valuable for us.
Alexander Lundberg Santos, Platform Engineer at Extenda Retail
When we started working with DoiT, we deployed Flexsave to save time and reduce complexity. We still use it today. But what really stands out is the expert support. Having someone to collaborate with on deep cloud cost topics, someone who really understands the nuances, is incredibly valuable.
Jesper Terkelsen, CTO at Monta
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Scott Desgrosseilliers, CEO and co-founder, Wicked Reports
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